The course is designed to accommodate learners from various backgrounds. Basic familiarity with marketing concepts would be beneficial but is not required.
This course will benefit your career or business by providing essential skills and insights into crafting effective digital marketing strategies, leveraging the latest methodologies, and gaining international accredited and MQA (Mauritius Qualification Authority) Approved certificate, ensuring a competitive edge in the digital landscape.
Yes, the course content is updated regularly to reflect the latest trends, technologies, and best practices in digital marketing.
Yes, the course is structured to cater to a wide range of expertise levels, from beginners to seasoned professionals looking to enhance their digital marketing knowledge.
The course is typically delivered through a combination of lectures notes, case studies, practical assessment exercises, and online resources. The mode of delivery varies based on the learners preference; it can be done online or blended(online/face to face).
The course is MQA (Mauritius Qualification Authority) approved and has international accreditation from IAOTH.
Requirements
- Spoken/Written English Language
Features
- Knowledge Coverage: Comprehensive understanding of the evolving digital media landscape and changing consumer behaviors.
- Strategic Frameworks: Exploration of strategic digital marketing principles set against the backdrop of contemporary customer behavior.
- Critical Evaluation: Ability to critically assess and create effective digital marketing strategies to drive innovation and business success in the digital world.
- Emphasis on Digital Transformation: Understanding the imperative of digital transformation and the need for organizations to adopt a digital-by-default approach.
- Digital marketing: Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing, Data Analytics and Reporting, Marketing Automation, Copywriting and Content Development, Conversion Rate Optimization (CRO), Strategic Thinking and Planning
- Practical Relevance: Application of concepts to real-world scenarios, ensuring relevance and practical knowledge for the modern digital marketing landscape.
Target audiences
- Students/ Team Leaders/ Executives/ Managers/ Other staff from all business areas and professionals who strive to develop a strategic understanding of digital marketing strategy and transform their organisation from within, with the customer at the centre.