Curriculum
- 6 Sections
- 25 Lessons
- 50 Hours
Expand all sectionsCollapse all sections
- Introduction to Digital Marketing StrategyThe course "Digital Marketing Strategy" delves into the dynamic digital media landscape, guiding students to comprehend audience content consumption habits, and harness the potential of new channels, platforms, and technologies. It navigates through the principles of strategic digital marketing within the context of evolving customer behaviors. Additionally, it empowers individuals to critically evaluate and create digital marketing strategies, fostering innovation and sustainable business growth in the digital realm. Lastly, the course underscores the necessity for organizations across all industries to embrace an entrepreneurial mindset, emphasizing the essentiality of digital transformation for becoming digital by default.5
- Section 1 - Trends and changes in digital marketingThis section "Trends and changes in digital marketing" aims to equip learners with the ability to critically evaluate the impact of digital marketing and innovation on organizational success.6
- 3.1Digital Marketing Trends and Changes
- 3.2Evaluate your understanding about Digital Marketing Trends and Changes6 Questions
- 3.3The digital environment and the opportunities it provides in driving innovation
- 3.4Evaluate your understanding about the digital environment and the opportunities it provides in driving innovation6 Questions
- 3.5The Digital Transformation of Marketing
- 3.6Evaluate your understanding about the Digital Transformation of Marketing4 Questions
- Section 2 - Digital consumer buying behaviourIn Section 2 "Digital consumer buying behavior," it aims to provide learners with the skills to analyze and comprehend the evolving nature of the digital customer.10
- 4.1Digital consumer buying behaviour
- 4.2Evaluate your understanding about the Digital Consumer Buying Behaviour6 Questions
- 4.3The characteristics of digital customer buying behaviour in different markets, sectors and cultures
- 4.4Evaluate your understanding about Digital Customer Buying Behavior Across Markets, Sectors, and Cultures4 Questions
- 4.5The different stages of customer digital adoption
- 4.6Evaluate your understanding about the different stages of customer digital adoption4 Questions
- 4.7The principles of the digital customer decision journey modelling
- 4.8Evaluate your understanding about the principles of the digital customer decision journey modelling4 Questions
- 4.9Appropriate methodology for gathering customer insights to inform the digital marketing strategy
- 4.10Evaluate your understanding about the appropriate methodology for gathering customer insights to inform the digital marketing strategy4 Questions
- Section 3 - Planning the digital marketing strategyIn Section 3, "Planning the digital marketing strategy," it focuses on providing learners with the ability to critically assess opportunities for digital innovation by thoroughly evaluating the marketing strategy for a chosen organization.8
- 5.1Planning the digital marketing strategy
- 5.2Evaluate your understanding about planning the digital marketing strategy6 Questions
- 5.3Develop a structured approach to examining the digital marketing and innovation strategy
- 5.4Evaluate your understanding about how to develop a structured approach to examining the digital marketing and innovation strategy4 Questions
- 5.5The elements of the digital marketing mix
- 5.6Evaluate the internal capabilities and resources of an organisation
- 5.7Identify opportunities for a chosen organisation to innovate for competitive advantage
- 5.8Methods for monitoring, measuring and managing the digital marketing strategy
- Section 4 - The use of data in developing digital marketing strategiesIn Section 4, "The use of data in developing digital marketing strategies," focuses on equipping learners with the ability to critically assess how big data and contemporary developments can drive digital marketing strategy.6
- 6.0The use of data in developing digital marketing strategies
- 6.1Evaluate your understanding about the use of data in Developing Digital Marketing Strategies6 Questions
- 6.2The Emergence of Big Data: Informing Marketing Strategies with Scope and Power
- 6.3How big data is used to centralise and synthesise consumer insights, forecast outcomes and evaluate the effectiveness of the marketing strategy
- 6.4The methods by which different organisations capture and use data to justify the marketing strategy decisions
- 6.5Evaluate your understanding about the methods by which different organisations capture and use data to justify the marketing strategy decisions4 Questions
- Section 5 - New methods of planning digital marketing strategySection 5, "New methods of planning digital marketing strategy," focuses on justifying the application of tools and techniques needed to successfully implement the digital marketing strategy.6
- 7.0New Methods of Planning Digital Marketing Strategy
- 7.1Evaluate your understanding about the New Methods of Planning Digital Marketing Strategy6 Questions
- 7.2The principles of agile marketing as an approach to delivering innovative digital marketing
- 7.3Evaluate your understanding about the principles of agile marketing as an approach to delivering innovative digital marketing4 Questions
- 7.4The Benefits of Minimum Variable Marketing Standards
- 7.5Evaluate your understanding about the Benefits of Minimum Variable Marketing Standards4 Questions
The course is designed to accommodate learners from various backgrounds. Basic familiarity with marketing concepts would be beneficial but is not required.
This course will benefit your career or business by providing essential skills and insights into crafting effective digital marketing strategies, leveraging the latest methodologies, and gaining international accredited and MQA (Mauritius Qualification Authority) Approved certificate, ensuring a competitive edge in the digital landscape.
Yes, the course content is updated regularly to reflect the latest trends, technologies, and best practices in digital marketing.
Yes, the course is structured to cater to a wide range of expertise levels, from beginners to seasoned professionals looking to enhance their digital marketing knowledge.
The course is typically delivered through a combination of lectures notes, case studies, practical assessment exercises, and online resources. The mode of delivery varies based on the learners preference; it can be done online or blended(online/face to face).
The course is MQA (Mauritius Qualification Authority) approved and has international accreditation from IAOTH.
Requirements
- Spoken/Written English Language
Features
- Knowledge Coverage: Comprehensive understanding of the evolving digital media landscape and changing consumer behaviors.
- Strategic Frameworks: Exploration of strategic digital marketing principles set against the backdrop of contemporary customer behavior.
- Critical Evaluation: Ability to critically assess and create effective digital marketing strategies to drive innovation and business success in the digital world.
- Emphasis on Digital Transformation: Understanding the imperative of digital transformation and the need for organizations to adopt a digital-by-default approach.
- Digital marketing: Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing, Data Analytics and Reporting, Marketing Automation, Copywriting and Content Development, Conversion Rate Optimization (CRO), Strategic Thinking and Planning
- Practical Relevance: Application of concepts to real-world scenarios, ensuring relevance and practical knowledge for the modern digital marketing landscape.
Target audiences
- Students/ Team Leaders/ Executives/ Managers/ Other staff from all business areas and professionals who strive to develop a strategic understanding of digital marketing strategy and transform their organisation from within, with the customer at the centre.