The course "Digital Marketing Strategy" delves into the dynamic digital media landscape, guiding students to comprehend audience content consumption habits, and harness the potential of new channels, platforms, and technologies. It navigates through the principles of strategic digital marketing within the context of evolving customer behaviors. Additionally, it empowers individuals to critically evaluate and create digital marketing strategies, fostering innovation and sustainable business growth in the digital realm. Lastly, the course underscores the necessity for organizations across all industries to embrace an entrepreneurial mindset, emphasizing the essentiality of digital transformation for becoming digital by default.
Section 1 - Trends and changes in digital marketing
This section "Trends and changes in digital marketing" aims to equip learners with the ability to critically evaluate the impact of digital marketing and innovation on organizational success.
In Section 2 "Digital consumer buying behavior," it aims to provide learners with the skills to analyze and comprehend the evolving nature of the digital customer.
Section 3 - Planning the digital marketing strategy
In Section 3, "Planning the digital marketing strategy," it focuses on providing learners with the ability to critically assess opportunities for digital innovation by thoroughly evaluating the marketing strategy for a chosen organization.
Section 4 - The use of data in developing digital marketing strategies
In Section 4, "The use of data in developing digital marketing strategies," focuses on equipping learners with the ability to critically assess how big data and contemporary developments can drive digital marketing strategy.
Section 5 - New methods of planning digital marketing strategy
Section 5, "New methods of planning digital marketing strategy," focuses on justifying the application of tools and techniques needed to successfully implement the digital marketing strategy.